Privacy Policy

Equine Innovations ("we," "our," or "us") values your privacy. Because we sell our muck shovels worldwide, this Privacy Policy is designed to comply with global privacy standards, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

This policy should be read in conjunction with our Terms of Service and Refund Policy links available on our website storefront.

1. Information We Collect

We collect information to process your shovel orders and analyze website performance.

Personal Information:

Name, email address, phone number, and international shipping and billing addresses.

Payment Data:

Credit/debit card numbers, security codes, and expiration dates. This is securely collected directly by our payment processor,

Lightspeed Payments

. We do not store your raw payment details on our servers.

Automated Data:

IP address, geographic location, device type, and website interactions collected via cookies, the Lightspeed eCommerce platform, and Google Analytics.

2. How We Use Your Information

Your data ensures global order delivery and helps us optimize our website.

Global Order Fulfillment:

Fulfilling international transactions, calculating regional taxes, and shipping physical muck shovels to your location.

Payment Processing:

Securely processing debit and credit card payments through Lightspeed.

Google Analytics Tracking:

Analyzing visitor behavior to improve our website layout and understand our global audience.

3. Third-Party Service Providers

We share your information with select third parties to run our worldwide storefront.

Lightspeed:

Powers our e-commerce platform and hosts your account and shopping cart data.

Lightspeed Payments:

Securely handles and authorizes all credit and debit card transactions.

Google LLC:

Processes website traffic data through Google Analytics.

Shipping Carriers:

Receives your address details to deliver your physical muck shovels globally.

4. International Data Transfers

Because we sell worldwide, your data may be transferred to and processed in countries outside of your home region (including the United States).

Safety Measures:

We ensure all data transfers comply with recognized legal mechanisms (such as Standard Contractual Clauses).

Compliance:

Our partners (Lightspeed and Google) maintain high-level, global security compliance standards.

5. Your Global Privacy Rights

Depending on your location, you have specific rights regarding your personal data:

Access & Portability:

Request a copy of all data we hold about you.

Correction & Erasure:

Ask us to fix wrong information or completely delete your account data.

Tracking Control:

Stop Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on or declining tracking cookies on our site.

We do not sell, rent, or share your personal information - including your mobile opt-in and SMS consent data - with third parties for advertising purposes.

6. Contact Us

To exercise your privacy rights, contact us at:

Email:

equineinnovate@gmail.com

or visit our contact us form.